Knowledgebase
Roofing Estimator Pro > Help Desk > Knowledgebase

Ask a question:


Using the SEO Optimizer

Solution

SEO Optimizer

The SEO Optimizer is a new feature we've added to the Edit Page section of the website. This is a great tool for optimizing your website content for certain keywords and information. Note: The SEO Optimizer score is a guide - and it is not necessary to get the score of every page on your website to 100%. For most articles or pages on your website a score of 85% or higher is considered very good. There are also other SEO techniques that our software does not score, so keep that in mind as well.

Using the SEO Optimizer

To use the SEO Optimizer, Edit a Page on your website, by clicking "Add/Edit Pages" from the website Control Panel. 

On the edit page screen, next to the body of the post, you will see the SEO Optimizer to the right of the page. Below is a detailed description of each part of the SEO Optimizer, and some additional SEO tips follow:

SEO RATING - this is an approximate SEO "Rating" for your page. This takes into account various information about your page content and keywords, and comes up with a close "score" as to how well your page is optimized for those keywords. The scale is on a range of 0-100% but because of some basic traits about our software most pages start with an automatic score of around 30%. This is, of course, not a very good score! A little bit of content should get that score much higher. A Score above 70% is decent for SEO, and any score above 85% is very good optimization. Any above 95% is heavilly optimized and you don't need to get every page to 100%. To update the page score, you must click "Update Page" to save the page and update the score.

KEYWORDS - this is a list of the keywords being used to score your page content. This is the list of keywords you enter above the body. These keywords are also used for the META data section of the website page. Important Note: The FIRST keyword you enter in the list of keywords will be used as the primary keyword, so you should use a more common, popular or relevant keyword first. The rest of the keywords you enter will be used as your secondary keywords. To update the keyword list or the score, you must click "Update Page" to save and update the page.

POST LENGTH - this is the word count of your posts. It will tell you an approximation of how search engines see the length of your content. More content is usually better 300-500 words is usually the standard, but having over 500 words is better than having under 300. If you have a very long page or article, the SEO Optimizer may not allow you to get to 100%. This is because sometimes when a single page contains a lot of information, search engines may only really rate the first few paragraphs for keyword purposes.

AMOUNT OF KEYWORDS - Usually your primary keywords should be sprinkled in 5-15 times depending on the length of your content. Don't try to cram in too many, search engines can tell.

DENSITY OF KEYWORDS - Usually your primary keyword should be sprinkled in around 2-4% of your content. For example, if you have a 300 word article, you should use your primary keyword 6-12 times in your article. There's a reason for an upper limit - search engines can sometimes tell if you cram your content with too many keywords. You should never have your primary keyword density more than 10%.

AMOUNT OF SECONDARY KEYWORDS - Like the notes above on keywords, your secondary keywords depends on how many keywords you've entered for the page, as well as you long your content is. You should have around 10-20 secondary keywords in an average page, assuming you're using 3-5 secondary keywords. 

H1 TAG - this is the Heading 1 Tag, and is automatically included in every page using the Page Title. Using keywords in your page title is one of the best ways to improve your ranking for a keyword.

H2 TAG - this is the Heading 2 Tag, and is used as a secondary page title. Search engines use the additional keywords in to adjust the ranking for your page. Using keywords here is very important as well.

IMAGES - you should use at least one specific image (preferably a few) relating to the page. The image does not have to be unique (for example, you can use the same images on multiple articles on your website) but you should include specific relevant information with each image. Not only do search engines like articles and pages with images better, your visitors will, too. For additional notes on images and keywords, continue reading.

LINKS - there are two types of links: internal and external. Internal links link together pages on your site, for example: linking your home page to your free estimate form. Internal links are very important for linking your site together for both search engines and humans. They are particularly important for directories. For example, you may create a Roofing Article page, which has a dozen roofing articles linked on the page. This way, when a search engine robot crawls your website, it finds all the links to the other pages, and when a visitor finds the directory page, they can find their way to any article they want. External links are links to other sites. For example, you may want to offer the ability for your customers to pay you online through PayPal. You could then place a link to the paypal website (or even a PAY NOW button if you have used the paypal system before) so your customers could pay you through a link.

Note on external links: External links do take your customers/visitors AWAY from your site, and potentially away from your business. Whenever possible you should keep visitors interested in your website, or at least direct them to action, such as filling out a Free Estimate Form before they leave, or "Liking" you on Facebook.

Keyword Locations

TITLE KEYWORD - Using your primary keyword in the Title (H1). This is the most important place to use keywords.

H2 KEYWORD - Using your primary keywords in the H2 (Heading 2) tag. This is also important for keyword optimization.

IMAGE ALT TEXT - For each image including in your page, you can edit the ALT or "Alternate" Text for the image. This is the text shown if the image can not be displayed or what search engines used to determine what the image is about. Using your primary and secondary keywords in your image alternate text is a good way to improve your optimization. Note: Your alternate text should still make sense with the image - continue to use relevant keywords and phrases with the appropriate images.

LINK KEYWORDS - Using keywords in external - but Mostly INTERNAL - links is another great way to optimize your content. When you use link anchor text to link to another page on your website, visitors and search engines see the keywords in the anchor text, and relate your page to those keywords. Therefore, if you link to your roofing article page with a link that says "Info" it would be far better to use a link that says something like: "Roofing Articles and Roof Information" because those keywords are now associated with a link to your page and website.

To see updated SEO stats, you must click "Update Page" to save and update the content and score.

 
Was this article helpful? yes / no
Article details
Article ID: 10
Category: Website Tutorials
Date added: 2012-02-21 21:39:04
Views: 706
Rating (Votes): Article rated 3.6/5.0 (47)

 
<< Go back